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How Parle G: Became the King of Biscuits Industry?

Writer's picture: Smart Skill97Smart Skill97


If your business is struggling to grow, especially in sales and marketing, it can be really tough. But in this article, we'll talk about a way to grow your business without spending a lot of money. Let's look at a marketing strategy used by Parle. 


Parle G is a famous brand known for biscuits in India. It started way back in 1929 in a small Mumbai factory. Now, it's a must-have in every Indian home. People love it for its sweet taste and low price. Parle G biscuits are loved by everyone, young and old, and are even sold all over the world. Its success story shows how well it understands Indian customers, uses smart ideas, and always makes sure its biscuits are top quality.


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