"The Power of Habit: Why We Do What We Do in Life and Business" by Charles Duhigg is a compelling exploration into the science of habits. Duhigg delves into the neurology behind why habits exist and how they can be changed, presenting a fascinating look at the role habits play in our daily lives.Â
Through engaging anecdotes and rigorous research, he reveals how understanding the pattern loop - cue, routine, reward - can enable us to transform our lives, our businesses, and even our communities. This book offers practical insights for those looking to make lasting changes.